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greenwashing
aussi : https://www.aljazeera.com/program/the-stream/2023/2/22/are-tiktoks-de-influencers-changing-attitudes-on-consumerism
https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping
https://www.wired.com/story/de-influencing-tiktok-haul-backlash/